Digital Marketing
Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands. It involves a wide range of strategies and tools, often working together to reach and engage a target audience.
Here's a breakdown of how digital marketing is done:
- Goals: Brand awareness, lead generation, sales, traffic, etc
- Audience: Age, location, interests, online behavior, etc.
- Website: Mobile-friendly, fast, optimized for search engines.
- Social Media: Facebook, Instagram, LinkedIn, , etc.
Choose the Right Channels
Search Engine Optimization (SEO) Improving website visibility in search engine results by:,
-
Keyword research
-
On-page SEO (content, HTML structure)
-
Off-page SEO (backlinks)
-
Technical SEO (site speed, mobile usability)
-
Blog posts
-
Videos
-
Paid ads (targeted by demographics, interests, behavior)
-
Google Ads (Search, Display, YouTube)
